Custom Landing Page Design

The landing page is the first thing your potential clients will see after clicking a PPC advertisment, such as the ones offered through Google, Overture, etc. It is estimated that most users look at a landing page only 4-5 seconds before making the vital decision to leave, or request further information. This is the critical juncture that makes the difference between a sale, and another bit of your revenue being “clicked” away!

As part of our Pay-Per-Click management (PPC) service, Web Interactive offers a unique, innovative approach to making sure the right landing page appears—for exactly the right user—every time!

Most businesses direct their PPC ads to the same page, which looks identical no matter what phrase your potential client used to find your site. Few people realize that you can create dynamic landing pages, which will appear different to every user! These landing pages read in the exact search phrase your potential client clicked on, and build the page accordingly. This allows for targetting certain web site traffic to specific content.

We bring years of experience in the specialized field of Search Engine Optimization (SEO) to bear upon the creation of dynamic landing pages for your website. Our goal is to convert clicks into leads. We can ensure that users will see exactly what they were searching for the moment they land on your site.

We intend to generate measurable results. We will work with you to generate custom landing pages which contain an intentionally laid-out selection of “lead elements.” A lead element is any aspect of the site that generates direct contact between yourself and your potential client. Some of the more commonly used elements include:

• Order buttons.
• Contact forms.
• Bulletin boards or forums.
• Email newsletter subscription box.
• A phone number.

Once we have determined which lead elements will appear on your custom landing page, we will ask you to set the relative value of each item. In other words, you may consider a completed contact form more valuable than, say, a subscription to your email newsletter. We can then track the progess of the page over time, making adjustments when necessary. Our objective will be to generate demonstrable increases, not only in leads, but in the exact kinds of leads you desire, via our PPC Management service.

Contact us today to get started on creating a custom landing page that will convert those precious “clicks” into real leads for your business!