Google Adwords & Yahoo PPC Management Account Setup

Once the website is created, an aggressive PPC campaign will be started. The idea behind our campaigns is to generate a high CTR from driving traffic to keyword specific landing pages. Part of the PPC management is managing; tracking and analyzing click-through-trends, what are prospects doing once they arrive at the landing page (or website page). Managing the whole process from PPC account and setting up conversion tracking will allow WIC to tweak various parts of the process, including: key words, ad copy and web page content.

NOTE: Again, all areas and parts of the process will be analyzed and changes will be made to increase conversion rates.

PPC Setup Cost Includes:

• Extensive keyword research
• Competitive Cost Analysis
• Google & Overture account setup
• Topic specific ad groups
• Setup keywords & estimated CPC spend and average position per keyword.
• Install URL tracking codes down to keyword level
• Write ad copy - i.e. titles & descriptions
• Setup daily spend amount per campaign and max cost per click per ad group

PPC Monthly Maintenance Fee Includes:

• Monitoring ad groups down to keyword level for optimal results
• Check ad copy CTR for effectiveness
• Refine & Test ads for driving highest CTR with lowest CPC possible
• Check average position of key phrases and raise & lower CPC when needed to maintain optimal position
• Tracking effectiveness of each keyword using web analytics/statistical software. (provided by “CLIENT”)
• Verify all links to from ads to website are working properly
• Monthly report showing campaign performance, and suggestions for improvements.
• Offer Click Fraud Tracking (Optional)