Email Newsletters

There are only a few possible scenarios in which one would search for information about email newsletters, but the most likely one would be this:

You have a website company that sells products or services online. You either have a form on the homepage of the site that allows a visitor to enter his/her email address to be put on your mailing list, and/or you have collected email addresses via the information in orders placed online.

The best use of this information, obviously, is an email newsletter alerting your customers to new products or additions to your website. Even if you have not made significant changes recently, an email newsletter is an excellent way to let your previous visitors know you're still alive. Very often, a person who receives

an email newsletter will at least glance back at your site right away. This, of course, is your most vital opportunity to make a sale especially because you know the visitor is someone who has given you his/her email address! In the middle of what seems to be the heyday of spam e-mails, giving anyone your email address is a tremendous gesture of trust that no smart business owner should take lightly!

The point of an email newsletter, of course, is to increase the amount of potential buyers that visit your site. What most people do not realize, however, is that email newsletters can actually increase traffic to your site in two ways! The first, and most obvious, was mentioned above. However, another way you can increase traffic to your site is by using an email newsletter is to optimize its content using a certain density and distribution of relevant search terms, which potential buyers will then type into search engines when looking for your product or service.

So you may be asking, What does an email newsletter have to do with search engines? Well, a trick of the trade is to publish an "archive" of all your email newsletters, linked to from one or multiple pages on your site. If you write optimized content into the newsletter, and then publish it on your site (making sure to optimize the other parts of your page as well) then you will have killed at least two birds with one stone. All of the strategically placed terms you used in your email newsletter to draw previous visitors/customers back to your site will now also attract new potential customers who found you by using those same terms in the search engines!

Easier said than done? Probably. All of the information about learning to create optimized web content pages can be found here on this site. However, we realize that most people do not have the time or energy to learn all of the nuances of this highly competitive craft. Even if they do, it is still a good idea to have a few starter pages professionally written by experienced web content writers, which could then be studied in an attempt to learn some of the techniques.

We provide this optimized email newsletter writing service for companies who want well-written, informative newsletters that will also serve the purpose of increasing their rankings in the search engines. Our experience with writing email newsletters for a wide-range of clients has given us the ability to generate good copy based on even a small amount of information. As necessary, we can provide the research needed to fill in the gaps. We are also interested in establishing long-term commitments, i.e. generating optimized email newsletters for your site on a weekly or monthly basis, based upon careful observation of changes made to your site in a certain duration of time. We also feel that developing ongoing relationships such as this give us a deeper understaning of the companies we are promoting, which in turn allows us to integrate more relevant and targeted key terms into your email newsletters (or, for that matter, any other content on your site.)

As will all of our web content writing services, we provide reasonable quotes based upon the amount of research that must be done in order to produce the the most relevant, optimized email newsletter for your clients. We believe our fees are very affordable given the value of the service, although we are open to the possibility of even lower rates for those who allow us to make a more extensive commitment to their project. Contact us today to discuss your project with us, and get a free quote!