Pay Per Click Management

Pay-Per-Click (PPC) advertising , alongside Search Engine Optimization (SEO), is rapidly becoming one of the most popular marketing strategies for both large and small businesses on the web today.

The concept is simple. You choose a set of “key phrases” related to the products or services you are trying to sell. You then place a bid on these terms. In other words, you agree to pay a certain amount to the advertising service (Overture, Google, etc.) for each time a user clicks on your ad and is directed to your site. The more you bid, the higher you will rank among those competing for the same term.

See the Cost of a successful PPC Campaign !

Why Pay-Per-Click management? Well, businesses have quickly discovered that converting “clicks” into sales is hardly a straightforward matter. Even if your ad appears first for every relevant search phrase, there are no guarantees that this placement alone will persuade the user to buy your product or service.

The following are some issues that surround Pay-Per-Click advertising:

• Improper selection of search phrases—It can be difficult to get into the mind of the search engine user. You need to find users that are actually looking to buy something. Many people just want information or are not ready to buy today (when they click on your ad). One aspect of Pay-Per-Click management includes the selection of specific terms that target buyers, rather than just browsers.
• Fluctuating market trends—While broad search terms tend to be used consistently over time, more specific phrases tend to be more volatile. In other words, effective phrases one day many not work so well a few months later. Effective Pay-Per-Click management requires the vigilant observance and knowledge of market trends as they specifically apply to search engine usage.
• Landing page design—This is a rarely considered, though vitally important aspect of Pay-Per-Click management. When users click your ad and are directed to your site, what is the first thing they see? The rule of thumb for web commerce is that most users decide to leave or explore a website within 4-5 seconds of encountering it. A well-designed, optimized landing page should capture the users attention almost immediately, with targeted, relevant content that will generate sales for your business.

Pay-Per-Click management is becoming something of an art form. Web Interactive Consulting, brings its years of experience in SEO to bear upon the most comprehensive and effective Pay-Per-Click Management service you will find on the web today. We will

• Meet with you to determine your target audience.
• Research your competition.
• Research key words AND write ad copy/product descriptions.
• Design/create landing pages and/or content for the page
• Set up the account (Get account going and add all tracking URLs, get
  account ready to go.)

What makes our service unique is our ability to create dynamic landing pages which will appear differently to each user depending on the search phrase he/she used to find your site! In other words, we will create a page that “reads in” the key term used by the search engine user when he/she clicked on your Pay-Per-Click advertisement, and structure the appearance of the page accordingly! In this way you will be able to limitlessly customize the ways your products or services will be presented to the potential client.

If you feel that your business or organization could benefit from an expert Pay-Per-Click management service, contact Web Interactive today!